Overview

A signal is an instruction you give to the ITG system: play this ad, at this moment, in this way. Every time an ad appears for a viewer — whether it's an overlay during video playback, a pause ad, or a banner — it's because a signal was configured.

Signals live inside a Channel. Each channel can have multiple signals, each controlling a different ad moment or placement.

💡 Think of a signal as a scheduled trigger: you define when the ad fires, what it shows, and how often it repeats.

Opening the Add Signal Screen

To add a new signal to a channel:

1. Go to Channels in the Admin Console left menu.
2. Click on the channel you want to configure.
3. Click the + Add Signal button.
4. The signal configuration panel will open. Fill in the sections described below.

💡 Changes take effect as soon as you save. If the channel is live, the updated signal schedule will be used on the next viewer request.

Step 1 — Start Anchor

The start anchor tells ITG when the signal should fire — what is the reference point for timing. Choose the anchor that matches your content type and use case.

Video Player — VOD / Seekable

The ad fires at a specific moment in the video (e.g. 30 seconds in). The timing follows the video's playback position, so if a viewer seeks forward or backward, the signal moves with it.

• Best for: pre-roll, mid-roll, or overlay ads in VOD content
• Start Time: seconds from the beginning of the video (e.g. 30 = 00:00:30)

Session — Session-based