ITG is a comprehensive video advertising solution that specializes in client-side NonLinear ad delivery across Connected TV, Mobile and Web platforms. Our technology seamlessly integrates with AppleTV, AndroidTV, Smart TVs (LG, Hisense, Samsung, Vizio), and Roku through native SDK implementations.
At its core, ITG offers a unique approach to in-content advertising, powered by our flexible JSON-based configuration module, Flexi, which enables dynamic and customizable ad experiences without disrupting the main content viewing.
ITG is compatible with any VAST-compliant ad server, and ad unit signaling can be implemented through SSAI tools (by adding markers to the HLS/DASH manifest). ITG's server solution provides both ad serving and signaling capabilities. This documentation provides comprehensive guidance for implementing both ITG's client and server solutions.
The most common implementations of ITG include L-band (where content is compressed to make room for ads), side-by-side advertisements (picture-in-picture format), and interactive shoppable experiences available on both live and video-on-demand content. Through ITG's flexible JSON-based module (Flexi), clients can design and implement any creative format, providing unlimited possibilities for innovative advertising experiences while maintaining seamless integration with the content.